It all depends on whether your man is of the desponding type who can be tempted to despair, or of the wishful thinking type who can be assured that all is well.
The Screwtape Letters – C. S. Lewis (1942)
To me this seems to sum-up the world of advertising by either playing on self-doubt or buffering the notion of well-being already present.
Since I have been working from home I have noticed the shrewd marking ploys of timing the adverts to the requirements of potential viewers. Mornings are taken up with family matters, health, cleaning products, and at Christmas the campaign by toy manufacturers and retailers, while the afternoons are mostly about life insurance, death plans, ready-made meals, and mobility aids. The evenings depend on a more specific approach. Early evening catches the family so focuses on food and value for money stuff, a little later after the younger ones have been packed off to bed there is more likely to be a push on gadgets and family holidays but as the night wears on adverts are more geared to the holidays that get away from it all, movie deals, Internet providers and banks. After the watershed, it gets a little adult with gambling sites, and even raunchier with late night targeting those in need of sex aides, lubricants, and help with dating.
Advertising demographics can be scrutinised to ensure age, gender, status, and interests can be targeted successfully. However, whatever the advert shown at whatever time of the day they all hit on either the target audiences fears or regrets, or butter-up those that think they are fine by suggesting how things could be better.